Chef Mike McPherson

2024

Chef Mike McPherson reached out to me to help start his private at-home fine dining experience. We discussed branding, web design, and social media management for his business.

I created an Instagram and Facebook account and started working on a content calendar for him. Our schedules don’t align, so I was working with whatever work he could send me. I posted on Mike’s socials at least 3 times a week and handled all interactions on social media. These posts included information on his dishes, how he creates the dishes, reviews from customers, and photos from his dining events. This has taken place over 3 months. I plan on picking back up on this project in 2025.

Facebook

Instagram

Plating mussels in white wine broth, with caramelized onion, garlic, kale, and scallion Hit the link in my bio to learn more about my at-home fine dining and catering service. #rvachef #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef #rvafoodie

Don’t forget dessert when setting up your at home dining experience! Hit the link in my bio for more info 🔗 #rvacatering #rvafoodie #rvaprivatechef #rvachef #rva #privatechef #rvadesserts

Plating Strawberry Salad, Strawberry Balsamic Vinaigrette, Strawberry Goat Cheese, Candied Pecans, Local Arugula,and Sliced Local Strawberries. #rvacatering #rvafoodie #rvaprivatechef #rvachef #rva #catering #richmond

Thank you everybody who was able to help the other night for a larger dinner service than normal to end off the summer!. The service was for 13 guests and we all enjoyed every minute of it! Food info: - Burrata Toast with Bacon Jam Arugula and Micro Cabbage - Filet Mignon with Garlic Whipped Yukon Mashed Potatoes and Charred Broccoli - Chocolate Hazelnut Mousses with Raspberries and Chocolate Shavings If you are interested in at home fine dining in the Richmond, Virginia area, hit the link in my bio for more information or to make a reservation! 🔗 #rvachef #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef #rvafoodie

Plating Cobia, Shaved Carrots, Shaved Brussels, Pickled Red Onion, Garlic, Fried Polenta Cake, and Dill Crema for a dinner service. Hit the link in my bio to learn more about my at-home fine dining and catering service. #rva #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef #rvafoodie #

Plating Hanger Steak, Garbanzo Beans, Kale, Harissa, Tomatoes, and Scallion for an at home dinner service. Hit the link in my bio to learn more about my at-home fine dining and catering service. #rvachef #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef #rvafoodie #rvasmallbusiness

Thank you @ncacura for the opportunity to serve dinner for you and Sarah’s anniversary! I am glad that you both were able to enjoy your night. Food Featured: Barbecue spoon bread bites with red onion marmalade and chives #rvachef #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef

Thank you for another great service Geri! Anybody interested please visit the link in my bio or share with friends so we can see what menu combinations we will come up with for your dinner service! 🍽️ #rvachef #richmondchef #rvacatering #rvaculinary #finedining

Learn more about the reservation process or contact me on my website! It will be my best point of contact and best source of information. Food Featured in photo: Seared Duck Breast with Farro Risotto, Squash, Shaved Brussel. Sprouts, Confit Red Onion, Red Cabbage Puree, and Micro Basil. #RVAPrivateChef #RVAChef #RVAFoodie #804Chef #Catering #PrivateCatering #RVACatering #RVA #RVASmallbusiness

If you need more clarification on what to expect with my service, request a consultation! We can discuss the number of courses, what you want to include in your dinner, allergens or restrictions, and whatever else you need to know for your upcoming service! 🔗 Hit the link in my bio for more info. #RVAChef #RVAPrivateChef #RVAFoodie #RVACatering #RichmondChef #RichmondPrivateChef #BookCatering #PrivateChef #CateringService

Thank you, Jeff Robinson, for reaching out to me to host your dinner service! Featured Menu: 🍓 Strawberry Salad, Strawberry Balsamic vinaigrette, Strawberry goat cheese, candied pecans, local arugula, Sliced Local Strawberries 🐚 Scallops and Vichyssoise 🐟 Cobia with Shaved Carrots, Shaved Brussels, Pickled Red Onion, Garlic, Fried Polenta Cake, and Dill Crema 🍰 Deconstructed Cheesecake For reservations, consultations, or questions, please visit our newly updated link in bio! #RVAChef #RVAPrivateChef #RVAFoodie #RVACatering #RichmondChef #RichmondPrivateChef #BookCatering #PrivateChef #Catering Service

Allow me to host your next custom dining experience, hit the link in my bio to learn more. Food featured: Cobia, Shaved Brussels, picked red onion, garlic friend polenta cake, dill crema #rvachef #richmondchef #rvaprivatedinner #richmonddining #finedining #804 #rvaprivatechef

Thank you, Paul Peterson, for allowing me to host a dinner service with you, I am happy to host for you once again in the near future! Paul had the delight of the following meals for his courses customized just for him: Food Featured: ▪️Apple Tartlet ▪️Mussels, white wine broth, caramelized onion, garlic, kale, scallion ▪️Hanger steak, garbanzo beans, kale, harissa, tomatoes, scallion Hit the link in the bio for more info or make your reservation for dinner service. #RVAChef #RVAPrivateChef #RVAFoodie #RVACatering #Catering #RichmondChef #RichmondPrivateChef #BookCatering

If you have any questions, would like to make a reservation, or just learn more about the menu and ingredients I am providing, please visit my website! That will be the best way to contact me and to ensure that your messages are received. My website is available through the link 🔗 in my bio or through www.chefmikemcpherson.com Thank you for the support so far and please share my website with those who you know would be interested! #RVAPRivateChef #RVAFoodie #RichmondCulinary #RVACaterer #RVADine #RVAFineDining #Richmond #RVA

Here are just some of my many seafood options. I am always willing to customize your experience, hit the link in my bio to request a consultation or reservation for your next dining service. #RVA #RVAFoodie #RVACatering #Richmond #RichmondCatering #RichmondPrivateChef #RVAPastry #AtHomeDining #RichmondFoodie #RVASeafood #SalmonNigiri #Sushi #RVASushi

My name is Chef Mike McPherson and It is my mission to bring the fine dining experience to your home! I aim to share my specialties in Fine Southern, French, Italian, and Japanese cuisine with you,using locally sourced and seasonal ingredients. Join me on my journey, share this with your followers, and hit the link in my bio for more information! #RVA #RVAFoodie #RVACatering #Richmond #RichmondCatering #RichmondPrivateChef #FineDining #AtHomeDining #RichmondFoodie #SearedDuck #Sushi #hangersteak

In addition to handling Chef Mike’s social media, I created a website for him. This website was made to show off more of his cooking, a place to make reservations, and content that may not be on social media, like blogs or classes. Once we get back to work, I will set up a Google Ads Campaign to bring more online reservations. So far, we have had 10 Reservations within 3 months through the website, his goal was to have at least 1-2 reservations a month.

Website

2025

I plan on helping with these dining events. I would show up to take photos, videos, and time lapses and speak with guests to see how they enjoyed the experience. A lot of the videos that I would like to make would be stylized videos of him cooking and maybe have Chef Mike explain what’s going on. Chef Mike also has an interesting philosophy on food that I feel would be an interesting blog series that could turn into a video essay series that he could work on to help promote his business. Being in Richmond, a foodies’ paradise, going viral for his instructional videos about food out here could lead to many opportunities for networking and catering.