Chef Mike McPherson

Chef Mike McPherson came to me to see if I would be interested in setting up his marketing operation for his at-home fine dining experience. Other than the fact that it is being at home, fine dining being compelling, I decided to join because I was a fan of why he is in this business. He wanted to show that anybody could have access to fine dining in a comfortable environment. He uses organic and locally sourced ingredients, and he volunteers at the farms that he gets his ingredients from. To be successful online, you need to be someone whom others can relate to or be proud of supporting, and I feel like Chef Mike could end up being one of those people.

Website

Chef Mike wanted a website where visitors could:

Reach out with any questions or reservations

House important documents that he may need to share
Show off his dishes and the process to cook or bake them

I eventually would like to add a section for a blog that I would comb through for future content. I plan on creating YouTube shorts / Instagram reels based on recipes he’d like to share or his cooking philosophy. Chef Mike is very community-based; he uses locally sourced organic ingredients, volunteers at the farms he gets his ingredients from, and he’s associated with non-profits in the area as well. This sense of community is all I needed to see for me to want to help him out. I feel like his story could shine a light on the importance of community. I would love to be the one to share his message.

Social Media

I created an Instagram account and started working on a content calendar for him using photos and videos that he would send to me. I posted on Mike’s social media at least three times a week whenever I received enough content to share, and I handled all interactions on social media. These posts included information on his dishes, the process of creating them, customer reviews, and photos from his dining events. I eventually would like to shoot videos showing the process and videos on content pulled from the blogs that Chef Mike is working on.

View Website

Earlier this week, we had the privilege of hosting a 2-course dinner with two options for an entre, for 44 guests. Take a peek of the set up, event, plating, and clean up for this event! We served: 🐟Cast Iron Seared Rockfish: creamy polenta, shaved Brussels and carrots, pickled red onions, lemon chive crema 🐖Slow Roasted Pork Loin: Roasted Sweet potato, coconut molasses, braised collard greens 🍰 Deconstructed Cheesecake - Lemon maple blueberry sauce, graham cracker strusel All ingredients locally sourced! #RVAcatering #rvaprivatechef #seafood #finedining #rivercity #rvafoodie

Plating mussels in white wine broth, with caramelized onion, garlic, kale, and scallion Hit the link in my bio to learn more about my at-home fine dining and catering service. #rvachef #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef #rvafoodie

Don’t forget dessert when setting up your at home dining experience! Hit the link in my bio for more info 🔗 #rvacatering #rvafoodie #rvaprivatechef #rvachef #rva #privatechef #rvadesserts

Plating Strawberry Salad, Strawberry Balsamic Vinaigrette, Strawberry Goat Cheese, Candied Pecans, Local Arugula,and Sliced Local Strawberries. #rvacatering #rvafoodie #rvaprivatechef #rvachef #rva #catering #richmond

Thank you everybody who was able to help the other night for a larger dinner service than normal to end off the summer!. The service was for 13 guests and we all enjoyed every minute of it! Food info: - Burrata Toast with Bacon Jam Arugula and Micro Cabbage - Filet Mignon with Garlic Whipped Yukon Mashed Potatoes and Charred Broccoli - Chocolate Hazelnut Mousses with Raspberries and Chocolate Shavings If you are interested in at home fine dining in the Richmond, Virginia area, hit the link in my bio for more information or to make a reservation! 🔗 #rvachef #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef #rvafoodie

Plating Cobia, Shaved Carrots, Shaved Brussels, Pickled Red Onion, Garlic, Fried Polenta Cake, and Dill Crema for a dinner service. Hit the link in my bio to learn more about my at-home fine dining and catering service. #rva #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef #rvafoodie #

Plating Hanger Steak, Garbanzo Beans, Kale, Harissa, Tomatoes, and Scallion for an at home dinner service. Hit the link in my bio to learn more about my at-home fine dining and catering service. #rvachef #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef #rvafoodie #rvasmallbusiness

Thank you @ncacura for the opportunity to serve dinner for you and Sarah’s anniversary! I am glad that you both were able to enjoy your night. Food Featured: Barbecue spoon bread bites with red onion marmalade and chives #rvachef #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef

Thank you for another great service Geri! Anybody interested please visit the link in my bio or share with friends so we can see what menu combinations we will come up with for your dinner service! 🍽️ #rvachef #richmondchef #rvacatering #rvaculinary #finedining

Learn more about the reservation process or contact me on my website! It will be my best point of contact and best source of information. Food Featured in photo: Seared Duck Breast with Farro Risotto, Squash, Shaved Brussel. Sprouts, Confit Red Onion, Red Cabbage Puree, and Micro Basil. #RVAPrivateChef #RVAChef #RVAFoodie #804Chef #Catering #PrivateCatering #RVACatering #RVA #RVASmallbusiness

If you need more clarification on what to expect with my service, request a consultation! We can discuss the number of courses, what you want to include in your dinner, allergens or restrictions, and whatever else you need to know for your upcoming service! 🔗 Hit the link in my bio for more info. #RVAChef #RVAPrivateChef #RVAFoodie #RVACatering #RichmondChef #RichmondPrivateChef #BookCatering #PrivateChef #CateringService

Thank you, Jeff Robinson, for reaching out to me to host your dinner service! Featured Menu: 🍓 Strawberry Salad, Strawberry Balsamic vinaigrette, Strawberry goat cheese, candied pecans, local arugula, Sliced Local Strawberries 🐚 Scallops and Vichyssoise 🐟 Cobia with Shaved Carrots, Shaved Brussels, Pickled Red Onion, Garlic, Fried Polenta Cake, and Dill Crema 🍰 Deconstructed Cheesecake For reservations, consultations, or questions, please visit our newly updated link in bio! #RVAChef #RVAPrivateChef #RVAFoodie #RVACatering #RichmondChef #RichmondPrivateChef #BookCatering #PrivateChef #Catering Service

Allow me to host your next custom dining experience, hit the link in my bio to learn more. Food featured: Cobia, Shaved Brussels, picked red onion, garlic friend polenta cake, dill crema #rvachef #richmondchef #rvaprivatedinner #richmonddining #finedining #804 #rvaprivatechef

Thank you, Paul Peterson, for allowing me to host a dinner service with you, I am happy to host for you once again in the near future! Paul had the delight of the following meals for his courses customized just for him: Food Featured: ▪️Apple Tartlet ▪️Mussels, white wine broth, caramelized onion, garlic, kale, scallion ▪️Hanger steak, garbanzo beans, kale, harissa, tomatoes, scallion Hit the link in the bio for more info or make your reservation for dinner service. #RVAChef #RVAPrivateChef #RVAFoodie #RVACatering #Catering #RichmondChef #RichmondPrivateChef #BookCatering

If you have any questions, would like to make a reservation, or just learn more about the menu and ingredients I am providing, please visit my website! That will be the best way to contact me and to ensure that your messages are received. My website is available through the link 🔗 in my bio or through www.chefmikemcpherson.com Thank you for the support so far and please share my website with those who you know would be interested! #RVAPRivateChef #RVAFoodie #RichmondCulinary #RVACaterer #RVADine #RVAFineDining #Richmond #RVA

Here are just some of my many seafood options. I am always willing to customize your experience, hit the link in my bio to request a consultation or reservation for your next dining service. #RVA #RVAFoodie #RVACatering #Richmond #RichmondCatering #RichmondPrivateChef #RVAPastry #AtHomeDining #RichmondFoodie #RVASeafood #SalmonNigiri #Sushi #RVASushi

My name is Chef Mike McPherson and It is my mission to bring the fine dining experience to your home! I aim to share my specialties in Fine Southern, French, Italian, and Japanese cuisine with you,using locally sourced and seasonal ingredients. Join me on my journey, share this with your followers, and hit the link in my bio for more information! #RVA #RVAFoodie #RVACatering #Richmond #RichmondCatering #RichmondPrivateChef #FineDining #AtHomeDining #RichmondFoodie #SearedDuck #Sushi #hangersteak