Chef Mike McPherson

Chef Mike approached me with the idea for his at-home fine dining service. His goal was to show that anyone could enjoy a fine dining experience in the comfort and privacy of their own home. He specializes in French, Italian, Japanese, and Southern cuisine, using organic, locally sourced ingredients. In exchange for much of this produce, he volunteers at farms throughout the Richmond area—a reflection of his community-first philosophy.

Seeing the potential of his vision, especially in Richmond’s thriving foodie culture, I worked with him on the following:

Creating a website for lead generation and reservations
Managing and updating the site for SEO
Setting up his social media accounts
Editing and uploading photos of his dishes

The website was designed as a clean, simple showcase for his work while driving inquiries and bookings. Looking ahead, I plan to expand his digital presence with a blog and short-form video content (YouTube Shorts/Instagram Reels) that highlight his recipes, cooking philosophy, and farm-to-table practices.

Chef Mike’s commitment to community, sustainability, and culinary excellence is the story I want to amplify. His work shows how food can bring people together, and I’m excited to help share that message.

View Website

Next Steps

Given the opportunity to continue working with Chef Mike McPherson, the next phase would focus on expanding his digital presence through a more intentional content and storytelling strategy.

Content Creation & Brand Storytelling
A primary focus would be capturing the full dining experience from start to finish. This includes documenting event setup, food preparation, plating, and breakdown to highlight both the quality of the food and the efficiency of the service. Behind-the-scenes content would help humanize the brand and build a stronger connection with potential clients.

Short-Form Video Strategy (TikTok & Reels)
Short-form video would play a key role in growth. Content would include fast-paced, visually engaging clips of Chef Mike cooking, stylized edits showcasing dish preparation, and trend-based content designed to increase reach and engagement. Educational and storytelling-based videos, such as the history behind certain dishes or techniques, would show off his expertise.

Blog & SEO Growth
Launching a blog would create long-term value by improving search visibility and reinforcing brand authority. Content could focus on Chef Mike’s culinary philosophy, the importance of locally sourced and organic ingredients, and insights into the private dining experience. This would also support content repurposing across email and social platforms.

Earlier this week, we had the privilege of hosting a 2-course dinner with two options for an entre, for 44 guests. Take a peek of the set up, event, plating, and clean up for this event! We served: 🐟Cast Iron Seared Rockfish: creamy polenta, shaved Brussels and carrots, pickled red onions, lemon chive crema 🐖Slow Roasted Pork Loin: Roasted Sweet potato, coconut molasses, braised collard greens 🍰 Deconstructed Cheesecake - Lemon maple blueberry sauce, graham cracker strusel All ingredients locally sourced! #RVAcatering #rvaprivatechef #seafood #finedining #rivercity #rvafoodie

Plating mussels in white wine broth, with caramelized onion, garlic, kale, and scallion Hit the link in my bio to learn more about my at-home fine dining and catering service. #rvachef #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef #rvafoodie

Don’t forget dessert when setting up your at home dining experience! Hit the link in my bio for more info 🔗 #rvacatering #rvafoodie #rvaprivatechef #rvachef #rva #privatechef #rvadesserts

Plating Strawberry Salad, Strawberry Balsamic Vinaigrette, Strawberry Goat Cheese, Candied Pecans, Local Arugula,and Sliced Local Strawberries. #rvacatering #rvafoodie #rvaprivatechef #rvachef #rva #catering #richmond

Thank you everybody who was able to help the other night for a larger dinner service than normal to end off the summer!. The service was for 13 guests and we all enjoyed every minute of it! Food info: - Burrata Toast with Bacon Jam Arugula and Micro Cabbage - Filet Mignon with Garlic Whipped Yukon Mashed Potatoes and Charred Broccoli - Chocolate Hazelnut Mousses with Raspberries and Chocolate Shavings If you are interested in at home fine dining in the Richmond, Virginia area, hit the link in my bio for more information or to make a reservation! 🔗 #rvachef #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef #rvafoodie

Plating Cobia, Shaved Carrots, Shaved Brussels, Pickled Red Onion, Garlic, Fried Polenta Cake, and Dill Crema for a dinner service. Hit the link in my bio to learn more about my at-home fine dining and catering service. #rva #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef #rvafoodie #

Plating Hanger Steak, Garbanzo Beans, Kale, Harissa, Tomatoes, and Scallion for an at home dinner service. Hit the link in my bio to learn more about my at-home fine dining and catering service. #rvachef #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef #rvafoodie #rvasmallbusiness

Thank you @ncacura for the opportunity to serve dinner for you and Sarah’s anniversary! I am glad that you both were able to enjoy your night. Food Featured: Barbecue spoon bread bites with red onion marmalade and chives #rvachef #rvafinedining #rvacatering #catering #privatechef #804chef #rvaprivatechef

Thank you for another great service Geri! Anybody interested please visit the link in my bio or share with friends so we can see what menu combinations we will come up with for your dinner service! 🍽️ #rvachef #richmondchef #rvacatering #rvaculinary #finedining

Learn more about the reservation process or contact me on my website! It will be my best point of contact and best source of information. Food Featured in photo: Seared Duck Breast with Farro Risotto, Squash, Shaved Brussel. Sprouts, Confit Red Onion, Red Cabbage Puree, and Micro Basil. #RVAPrivateChef #RVAChef #RVAFoodie #804Chef #Catering #PrivateCatering #RVACatering #RVA #RVASmallbusiness

If you need more clarification on what to expect with my service, request a consultation! We can discuss the number of courses, what you want to include in your dinner, allergens or restrictions, and whatever else you need to know for your upcoming service! 🔗 Hit the link in my bio for more info. #RVAChef #RVAPrivateChef #RVAFoodie #RVACatering #RichmondChef #RichmondPrivateChef #BookCatering #PrivateChef #CateringService

Thank you, Jeff Robinson, for reaching out to me to host your dinner service! Featured Menu: 🍓 Strawberry Salad, Strawberry Balsamic vinaigrette, Strawberry goat cheese, candied pecans, local arugula, Sliced Local Strawberries 🐚 Scallops and Vichyssoise 🐟 Cobia with Shaved Carrots, Shaved Brussels, Pickled Red Onion, Garlic, Fried Polenta Cake, and Dill Crema 🍰 Deconstructed Cheesecake For reservations, consultations, or questions, please visit our newly updated link in bio! #RVAChef #RVAPrivateChef #RVAFoodie #RVACatering #RichmondChef #RichmondPrivateChef #BookCatering #PrivateChef #Catering Service

Allow me to host your next custom dining experience, hit the link in my bio to learn more. Food featured: Cobia, Shaved Brussels, picked red onion, garlic friend polenta cake, dill crema #rvachef #richmondchef #rvaprivatedinner #richmonddining #finedining #804 #rvaprivatechef

Thank you, Paul Peterson, for allowing me to host a dinner service with you, I am happy to host for you once again in the near future! Paul had the delight of the following meals for his courses customized just for him: Food Featured: ▪️Apple Tartlet ▪️Mussels, white wine broth, caramelized onion, garlic, kale, scallion ▪️Hanger steak, garbanzo beans, kale, harissa, tomatoes, scallion Hit the link in the bio for more info or make your reservation for dinner service. #RVAChef #RVAPrivateChef #RVAFoodie #RVACatering #Catering #RichmondChef #RichmondPrivateChef #BookCatering

If you have any questions, would like to make a reservation, or just learn more about the menu and ingredients I am providing, please visit my website! That will be the best way to contact me and to ensure that your messages are received. My website is available through the link 🔗 in my bio or through www.chefmikemcpherson.com Thank you for the support so far and please share my website with those who you know would be interested! #RVAPRivateChef #RVAFoodie #RichmondCulinary #RVACaterer #RVADine #RVAFineDining #Richmond #RVA

Here are just some of my many seafood options. I am always willing to customize your experience, hit the link in my bio to request a consultation or reservation for your next dining service. #RVA #RVAFoodie #RVACatering #Richmond #RichmondCatering #RichmondPrivateChef #RVAPastry #AtHomeDining #RichmondFoodie #RVASeafood #SalmonNigiri #Sushi #RVASushi

My name is Chef Mike McPherson and It is my mission to bring the fine dining experience to your home! I aim to share my specialties in Fine Southern, French, Italian, and Japanese cuisine with you,using locally sourced and seasonal ingredients. Join me on my journey, share this with your followers, and hit the link in my bio for more information! #RVA #RVAFoodie #RVACatering #Richmond #RichmondCatering #RichmondPrivateChef #FineDining #AtHomeDining #RichmondFoodie #SearedDuck #Sushi #hangersteak

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