Experience

Throughout my time at Virginia Commonwealth University, I actively applied what I was learning through hands-on projects and freelance work with small businesses across Richmond. Much of this work focused on building a strong digital foundation, including developing websites, setting up Google Business profiles, and creating social media strategies to help businesses grow online. I also served as President of Collegiate DECA at VCU, where I led a team of students in marketing-focused initiatives and professional development.

I graduated with a Bachelor of Science in Marketing, concentrating in Product and Brand Management. My coursework included Adobe Creative Suite, Digital Marketing, Integrated Marketing Communications, International Marketing, Tableau, and Google Analytics (GA4), equipping me with both creative and analytical skill sets.

After graduating, I stepped into a Lead Digital Strategist role at a Norfolk-based advertising agency, where I led the development and execution of marketing strategies for clients across multiple industries. My work included digital strategy, branding, print advertising, paid media (Google Ads and Meta Ads), search engine optimization, content planning, and RFP proposal writing. I managed multiple client accounts simultaneously, with standout projects including campaigns for a rural internet service provider, a tattoo artist, and independent musicians.

Following my agency experience, I transitioned into a Web Content Assistant role at Christopher Newport University within the Office of Communications and Public Relations. In this position, I managed website support requests across departments, including faculty, athletics, and university leadership, and played a key role in developing the workflow for the university’s centralized events calendar.

During my time at CNU, I recognized an opportunity to combine my technical and marketing expertise. I began expanding my freelance work, partnering with small businesses to build and optimize their digital presence through strategy, web design, and data-driven marketing. Today, I continue to offer services ranging from website development to branding and digital strategy, with a focus on helping businesses grow with intention and measurable results.

If you are interested in working together, feel free to reach out through my contact form or email at deejacksondigital@gmail.com.