2024
I did a full review of the website and returned to him with a plan for a complete refresh. After my research, I noticed a few things:
The website wasn’t on the first page of Google search results
There are a lot more users of this website on mobile than on desktop
A lot of the images on the site didn’t have alt text
Lack of Keywords or noticeable call to action
These observations required more than some small edits, so I came back to Benny with a plan for his website that would increase engagement across the website, add more keywords to the site, increase the amount of time spent on a website, and increase conversions on app downloads and store visits. These updates are based on data collected from the website:
Website Updates
Updated website copy with more keywords related to the shop, services, and website
Updated app section
Added more photos and updated photo alt text
Made the site more mobile-friendly
Adding more pages (Barber Profiles, Updated Download Apps page, Updated Yorktown page)
Barber Profile Directory
Their bio and professional background
Links to their social media profiles
A personalized gallery showcasing their work
Languages spoken
Customer reviews
I began working on these website updates around July 2024, and we saw almost immediate results in website visits, which is a good indicator of other stats on the site, including unique visitors and page views, which increased by at least 25% each. Adding more pages, buttons, and improving the site’s SEO brought more users to the site. The Executive Barbershop page now shows up within the top 10 of Google searches and has only been improving, all organically.
The Executive Barbershop
2022
The Executive Barbershop needed a central point for their booking services, information on the shop, and a space to introduce their barbers. After seeing what I could do with his website, Benny wanted to see what I could do to promote his new shop. He was opening up a new premium location in the Yorktown area, just in time for the 10th anniversary of his original barbershop. This new premium shop was meant to be a more personal experience than his original barbershop, with premium services. I created a new webpage for him, social images to promote the shop, and worked on a campaign to hire new barbers. Since then, the Yorktown location has become a staple in the area, even taking on some apprentices to help give students some hands-on experience in barbering.
2023 Website Visits
2025
Going into March 2025, I was asked to work on Google Ads for the barbershop. Up until now, all traffic to the site has been organic. I wasn’t given too much other than a budget, so I repurposed photos from the website to create the ads. I made sure to showcase the barbers’ talent, the shop itself, and to stand out from other shops. I made sure to include keywords that would attract potential customers from Newport News and Yorktown.
2024 Website Visits
In the works
My next task will be to create video ads for our next Google Ads campaign. The current Ads are already at 10% of the site traffic. We will also be venturing into social media ads and content creation for each barber who would like the service. I believe that the shop will benefit from a campaign used to collect emails and provide a code for those who sign up for an email, so we have more of an audience to tag in Google Ads, and it will show how effective the search ads are. In addition to the email campaign, I wanted to create a blog series that could bring more people to the site and could eventually be used as content for Instagram Reels and YouTube Shorts.